Fit among business strategy, strategy formality, and dynamic capability development in new product development

Name: Fit among business strategy, strategy formality, and dynamic capability development in new product development
Author: Gumusluoglu, L., Acur, Nuran

İsim	Fit among business strategy, strategy formality, and dynamic capability development in new product development
Yazar	Gumusluoglu, L., Acur, Nuran
Basım Tarihi:	2016-02
Basım Yeri	- Wiley
Konu	NPD strategy formality, Dynamic capabilities, Business strategy, NPD performance
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1740-4762
Kayıt Numarası	573272f2-46e2-40ac-8627-3dac36ce1652
Lokasyon	Business Administration
Tarih	2016-02
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	Taking new product development (NPD) as the unit of analysis, this study, based on strategic fit approach, investigates the effects of NPD strategy formality and dynamic capabilities (sensing, seizing, and reconfiguring) on NPD performance for different business strategy types (prospectors, analyzers, defenders). The sample of the study includes 203 companies from nine countries: Australia, Denmark, Finland, Norway, the Netherlands, Slovakia, Portugal, Spain, and Turkey. The study finds that a formal NPD strategy is an important driver of NPD performance for all companies regardless of the strategy pursued. Of the dynamic capabilities, sensing capabilities have significant performance effects for all strategy types. Seizing capabilities have stronger effect on NPD performance for prospectors and analyzers, than for defenders while reconfiguring capabilities is a driver of performance only for defenders. Furthermore, dynamic capabilities explain NPD performance above and beyond strategizing, irrespective of the strategy pursued.
DOI	10.1111/emre.12070

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Fit among business strategy, strategy formality, and dynamic capability development in new product development

Yazar Gumusluoglu, L., Acur, Nuran

Basım Tarihi 2016-02

Basım Yeri - Wiley

Konu NPD strategy formality, Dynamic capabilities, Business strategy, NPD performance

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1740-4762

Kayıt Numarası 573272f2-46e2-40ac-8627-3dac36ce1652

Lokasyon Business Administration

Tarih 2016-02

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin Taking new product development (NPD) as the unit of analysis, this study, based on strategic fit approach, investigates the effects of NPD strategy formality and dynamic capabilities (sensing, seizing, and reconfiguring) on NPD performance for different business strategy types (prospectors, analyzers, defenders). The sample of the study includes 203 companies from nine countries: Australia, Denmark, Finland, Norway, the Netherlands, Slovakia, Portugal, Spain, and Turkey. The study finds that a formal NPD strategy is an important driver of NPD performance for all companies regardless of the strategy pursued. Of the dynamic capabilities, sensing capabilities have significant performance effects for all strategy types. Seizing capabilities have stronger effect on NPD performance for prospectors and analyzers, than for defenders while reconfiguring capabilities is a driver of performance only for defenders. Furthermore, dynamic capabilities explain NPD performance above and beyond strategizing, irrespective of the strategy pursued.

DOI 10.1111/emre.12070