Author
Gumusluoglu, L., Acur, Nuran
Publication Date
2016-02
Publication Place
-
Wiley
Subject
NPD strategy formality, Dynamic capabilities, Business strategy, NPD performance
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
1740-4762
Record ID
573272f2-46e2-40ac-8627-3dac36ce1652
Library Location
Business Administration
Date
2016-02
Notes
Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Sample Text
Taking new product development (NPD) as the unit of analysis, this study, based on strategic fit approach, investigates the effects of NPD strategy formality and dynamic capabilities (sensing, seizing, and reconfiguring) on NPD performance for different business strategy types (prospectors, analyzers, defenders). The sample of the study includes 203 companies from nine countries: Australia, Denmark, Finland, Norway, the Netherlands, Slovakia, Portugal, Spain, and Turkey. The study finds that a formal NPD strategy is an important driver of NPD performance for all companies regardless of the strategy pursued. Of the dynamic capabilities, sensing capabilities have significant performance effects for all strategy types. Seizing capabilities have stronger effect on NPD performance for prospectors and analyzers, than for defenders while reconfiguring capabilities is a driver of performance only for defenders. Furthermore, dynamic capabilities explain NPD performance above and beyond strategizing, irrespective of the strategy pursued.
DOI
10.1111/emre.12070
