نویسنده
Hamilton, K., Piacentini, M. G., Banister, E., Barrios, A., Blocker, C. P., Coleman, C. A., Ekici, A., Gorge, H., Hutton, M., Passerard, F., Saatçioğlu, Bige
تاریخ انتشار
2014-12
موضوع
Poverty, Representation, Consumer culture, Transformative consumer research
نوع
دوره ای
زبان
انگلیسی
دیجیتال
بله
نسخه خطی
خیر
کتابخانه
دانشگاه اوزیغین
شناسه دارایی کتابخانه
0267-257X
شماره ثبت
85511868-96d6-4601-bae7-0ab1a75524eb
محل کتابخانه
Business Administration
تاریخ
2014-12
متن نمونه
In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.
DOI
10.1080/0267257X.2014.967929
Cilt
30
