Author
Hamilton, K., Piacentini, M. G., Banister, E., Barrios, A., Blocker, C. P., Coleman, C. A., Ekici, A., Gorge, H., Hutton, M., Passerard, F., Saatçioğlu, Bige
Publication Date
2014-12
Subject
Poverty, Representation, Consumer culture, Transformative consumer research
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
0267-257X
Record ID
85511868-96d6-4601-bae7-0ab1a75524eb
Library Location
Business Administration
Date
2014-12
Sample Text
In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.
DOI
10.1080/0267257X.2014.967929
Cilt
30
