المؤلف
Hamilton, K., Piacentini, M. G., Banister, E., Barrios, A., Blocker, C. P., Coleman, C. A., Ekici, A., Gorge, H., Hutton, M., Passerard, F., Saatçioğlu, Bige
تاريخ النشر
2014-12
الموضوع
Poverty, Representation, Consumer culture, Transformative consumer research
النوع
دورية
اللغة
الإنجليزية
رقمي
نعم
مخطوط
لا
المكتبة
جامعة اوزيجين
معرف أصل المكتبة
0267-257X
رقم السجل
85511868-96d6-4601-bae7-0ab1a75524eb
موقع المكتبة
Business Administration
التاريخ
2014-12
نص عينة
In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.
DOI
10.1080/0267257X.2014.967929
Cilt
30
