Author
Cetin, G., Demirçiftçi, Tevfik, Bilgihan, A.
Publication Date
2016-08
Publication Place
-
Elsevier
Subject
Revenue management, Yield management, Challenges, KSAs, Revenue managers
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
1873-4693
Record ID
f350cc40-e2c9-4637-874b-081667da0e97
Library Location
Hotel Management
Date
2016-08
Notes
Istanbul University Research Council
Sample Text
Hospitality industry increasingly recognizes importance of integrating revenue management into their operations and significance of their staff to do so. Yet revenue managers face major challenges from both internal and external sources. Hence revenue staff dealing with several sophisticated problems should possess various knowledge, skills and abilities (KSAs) to enable them effectively overcome these obstacles. However which specific capabilities are required to what extent are not clear. Therefore this study aims to match the challenges that are faced by hotel revenue managers with KSAs required in managing inventory and prices. A two step qualitative method is adopted; first 14 revenue managers were interviewed and secondly a focus group with eight participants was conducted in order to identify challenges and competencies required in improving revenue management effectiveness. Thus this study offers a typology of challenges faced by revenue managers and it also identifies KSAs that are required by revenue management staff.
DOI
10.1016/j.ijhm.2016.06.008
Cilt
57
