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Revenue management practices in first class restaurants in Istanbul

Title	Revenue management practices in first class restaurants in Istanbul
Author	Blacksmith, Tevfik, Akova, O., Mamadi, Zia
Publication Date:	2016-11-15
Publication Place	- Ankara Hacı Bayram Veli University
Subject	Revenue management, Restaurant marketing, Food and beverage, Revenue management, Restaurant, Marketing, Food and beverage
Type	Periodical
Language	Turkish
Digital	Yes
Manuscript	No
Library:	Özyeğin University
Record ID	76c23b36-4dfd-4178-9083-1a18e0680403
Library Location	Hotel Management
Date	2016-11-15
Sample Text	Revenue Management is becoming an increasingly common practice in many businesses as competition increases. When used effectively, the profit rates of the business increase significantly. Revenue management has found extensive application in restaurants, especially in developed countries. However, there are not enough studies on revenue management practices in restaurants in Türkiye. The aim of this study is to determine the revenue management practices of 1st class restaurant establishments with Tourism Management certificate operating in Istanbul. The results of this study were obtained by face-to-face interviews with 10 restaurant officials in Istanbul. As a result of this study, while restaurants in Istanbul determine their own prices, they mostly consider cost, location, competition, product quality and customer quality, etc. takes into account the factors. In addition, it has been determined that the environment, design and image of the restaurant positively affect the success of restaurants. It has been revealed that prices are determined mostly by the head chef and food and beverage managers. However, it was determined that restaurant performance measurements were not made sufficiently. In the conclusion part of the study, it was evaluated in the light of the findings obtained., Revenue Management has become widespread because of the competition. Revenue management can increase the profit if it is used effectively. Revenue Management has been used in the restaurants in developed countries. There is no study conducted for Turkish restaurants. The purpose of this study is to identify the revenue management applications of 1st class restaurants in Istanbul which have tourism establishment certificate. 10 restaurants managers were interviewed face to face. This study results show that restaurants in Istanbul, set their prices according to the cost, location of the restaurant, product quality and guest quality. In addition to this, ambiance, design and image of the restaurant have an effect while setting the prices of the menu. Prices are set by executive chef and food and beverage managers. Moreover, restaurant performance evaluations are not done properly.
Cilt	4

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Özyeğin University

Revenue management practices in first class restaurants in Istanbul

Author Blacksmith, Tevfik, Akova, O., Mamadi, Zia

Publication Date 2016-11-15

Publication Place - Ankara Hacı Bayram Veli University

Subject Revenue management, Restaurant marketing, Food and beverage, Revenue management, Restaurant, Marketing, Food and beverage

Type Periodical

Language Turkish

Digital Yes

Manuscript No

Library Özyeğin University

Record ID 76c23b36-4dfd-4178-9083-1a18e0680403

Library Location Hotel Management

Date 2016-11-15

Sample Text Revenue Management is becoming an increasingly common practice in many businesses as competition increases. When used effectively, the profit rates of the business increase significantly. Revenue management has found extensive application in restaurants, especially in developed countries. However, there are not enough studies on revenue management practices in restaurants in Türkiye. The aim of this study is to determine the revenue management practices of 1st class restaurant establishments with Tourism Management certificate operating in Istanbul. The results of this study were obtained by face-to-face interviews with 10 restaurant officials in Istanbul. As a result of this study, while restaurants in Istanbul determine their own prices, they mostly consider cost, location, competition, product quality and customer quality, etc. takes into account the factors. In addition, it has been determined that the environment, design and image of the restaurant positively affect the success of restaurants. It has been revealed that prices are determined mostly by the head chef and food and beverage managers. However, it was determined that restaurant performance measurements were not made sufficiently. In the conclusion part of the study, it was evaluated in the light of the findings obtained., Revenue Management has become widespread because of the competition. Revenue management can increase the profit if it is used effectively. Revenue Management has been used in the restaurants in developed countries. There is no study conducted for Turkish restaurants. The purpose of this study is to identify the revenue management applications of 1st class restaurants in Istanbul which have tourism establishment certificate. 10 restaurants managers were interviewed face to face. This study results show that restaurants in Istanbul, set their prices according to the cost, location of the restaurant, product quality and guest quality. In addition to this, ambiance, design and image of the restaurant have an effect while setting the prices of the menu. Prices are set by executive chef and food and beverage managers. Moreover, restaurant performance evaluations are not done properly.

Cilt 4