Evaluation of GSM Operator Brands from Consumer Perspective

Name: Evaluation of GSM Operator Brands from Consumer Perspective
Author: Halil İbrahim Şengün, Nurettin Menteş

Title	Evaluation of GSM Operator Brands from Consumer Perspective
Author	Halil İbrahim Şengün, Nurettin Menteş
Publication Place	Mardin Artuklu University - Mardin Artuklu University
Subject	Mukaddime, 2018-05, Vol.9(1), p.209-230
Type	Book
Language	ara,eng,tur
Digital	Yes
Manuscript	No
Library:	Leitir Library
Library Asset ID	ISSN: 1309-6087, EISSN: 2459-0711, DOI: 10.19059/mukaddime.411249
Record ID	cdi_doaj_primary_oai_doaj_org_article_b5937b48d3704a2184e051ed3f4c96eb
Library Location	DOAJ Directory of Open Access Journals
Notes	In today's Information Age, people, institutions and countries that have the most information and can use it most effectively are more successful. In addition to having knowledge, using and sharing this knowledge is also vital. Mobile phones are devices that allow instant sharing of information and are rapidly gaining an important place in people's lives. This rapid increase in mobile phone usage has greatly increased the competition between GSM operators as service providers. GSM operators are also looking for ways to satisfy their customers in order to successfully stand out from this competitive environment. In this research, it was tried to determine the GSM operator preferences of mobile phone users. In this context, the perceptions of 464 mobile phone users in Diyarbakır about GSM operators were tried to be measured within the framework of the face-to-face survey method. The obtained data were subjected to Frequency and Chi-Square tests with the statistical package program tool. It was investigated whether there was a significant relationship between demographic findings and preferred GSM operators. Cross-tabulations of data with significant relationships were examined in detail. Accordingly; It was observed that the participants mostly used postpaid lines and spent between 26 TL and 42 TL as a monthly call fee. It was observed that “Tariffs to All Directions” attracted more attention for the participants. Participants, who see tariff fee availability as the most effective factor in their operator preferences, then give importance to GSM Quality and Campaigns, respectively. While the priority for young people in choosing an operator is the campaign, it has been observed that the priority for middle-aged people is GSM Quality.
Detaylı Başlık	GSM Operatör Markalarının Tüketici Açısından Değerlendirilmesi

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Evaluation of GSM Operator Brands from Consumer Perspective

Author Halil İbrahim Şengün, Nurettin Menteş

Publication Place Mardin Artuklu University - Mardin Artuklu University

Subject Mukaddime, 2018-05, Vol.9(1), p.209-230

Type Book

Language ara,eng,tur

Digital Yes

Manuscript No

Library Leitir Library

Library Asset ID ISSN: 1309-6087, EISSN: 2459-0711, DOI: 10.19059/mukaddime.411249

Record ID cdi_doaj_primary_oai_doaj_org_article_b5937b48d3704a2184e051ed3f4c96eb

Library Location DOAJ Directory of Open Access Journals

Notes In today's Information Age, people, institutions and countries that have the most information and can use it most effectively are more successful. In addition to having knowledge, using and sharing this knowledge is also vital. Mobile phones are devices that allow instant sharing of information and are rapidly gaining an important place in people's lives. This rapid increase in mobile phone usage has greatly increased the competition between GSM operators as service providers. GSM operators are also looking for ways to satisfy their customers in order to successfully stand out from this competitive environment. In this research, it was tried to determine the GSM operator preferences of mobile phone users. In this context, the perceptions of 464 mobile phone users in Diyarbakır about GSM operators were tried to be measured within the framework of the face-to-face survey method. The obtained data were subjected to Frequency and Chi-Square tests with the statistical package program tool. It was investigated whether there was a significant relationship between demographic findings and preferred GSM operators. Cross-tabulations of data with significant relationships were examined in detail. Accordingly; It was observed that the participants mostly used postpaid lines and spent between 26 TL and 42 TL as a monthly call fee. It was observed that “Tariffs to All Directions” attracted more attention for the participants. Participants, who see tariff fee availability as the most effective factor in their operator preferences, then give importance to GSM Quality and Campaigns, respectively. While the priority for young people in choosing an operator is the campaign, it has been observed that the priority for middle-aged people is GSM Quality.

Detaylı Başlık GSM Operatör Markalarının Tüketici Açısından Değerlendirilmesi