Yazar
Toker, A., Seraj-Akşit, Zeynep Mina, Kuscu, A., Yavuz, R.
Basım Tarihi
2016
Basım Yeri
-
Taylor & Francis
Konu
SMEs, Social intelligence, Social media adoption, Social media communications, Technology adoption
Tür
Süreli Yayın
Dil
İngilizce
Dijital
Evet
Yazma
Hayır
Kütüphane
Özyeğin Üniversitesi
Demirbaş Numarası
1532-7744
Kayıt Numarası
4f91066d-430e-49cc-a314-cac13ef7b8f3
Lokasyon
Business Administration
Tarih
2016
Örnek Metin
This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence of intention to increase resources dedicated to social media. Based on data from 310 Turkish small and medium enterprises, the study first develops a conceptual framework on the pillars of internal and external stakeholder focus as well as relationship and information oriented implementation. Based on these two dimensions, it discusses the novel concepts of social customer relations, social stakeholder communication, social intelligence, and social responsiveness related to SMA. The study further indicates that ownership type and micro environment play a role in SMA and that path dependence exists in the interplay of current adoption and future intentions.
DOI
10.1080/10919392.2016.1228361
Cilt
26
