Author
Toker, A., Seraj-Akşit, Zeynep Mina, Kuscu, A., Yavuz, R.
Publication Date
2016
Publication Place
-
Taylor & Francis
Subject
SMEs, Social intelligence, Social media adoption, Social media communications, Technology adoption
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
1532-7744
Record ID
4f91066d-430e-49cc-a314-cac13ef7b8f3
Library Location
Business Administration
Date
2016
Sample Text
This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence of intention to increase resources dedicated to social media. Based on data from 310 Turkish small and medium enterprises, the study first develops a conceptual framework on the pillars of internal and external stakeholder focus as well as relationship and information oriented implementation. Based on these two dimensions, it discusses the novel concepts of social customer relations, social stakeholder communication, social intelligence, and social responsiveness related to SMA. The study further indicates that ownership type and micro environment play a role in SMA and that path dependence exists in the interplay of current adoption and future intentions.
DOI
10.1080/10919392.2016.1228361
Cilt
26
