Yazar
Kozinets, R. V., Seraj-Akşit, Zeynep Mina
Basım Tarihi
2024-01
Basım Yeri
-
Taylor & Francis
Konu
Consumer activism, Consumer movements, Digital activism, Netnography, Social media activism
Tür
Süreli Yayın
Dil
İngilizce
Dijital
Evet
Yazma
Hayır
Kütüphane
Özyeğin Üniversitesi
Demirbaş Numarası
2-s2.0-85183060115
Kayıt Numarası
511cf92c-73aa-4087-b340-76b477663f54
Lokasyon
Business Administration
Tarih
2024-01
Örnek Metin
Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subreddit during the GameStop short squeeze and for a period of 2.5 years afterwards. Analysis reveals an intimate relationship between the subreddit and portrayals of participants’ everyday lives, connecting financial strategies to jokes, memes, banter, and personal anecdotes. Collective identities are forged through discussions of life situations, populist counternarratives, shared cultural referents, and self-deprecation. Findings reveal digital activism ranging from the everyday and transitional to the extraordinary, bridging literatures on fluid consumer movements with everyday politics. Results affirm the value of collective identification to digital activism and suggest conceptual linkages to participatory culture and infinite gameplay. © 2024 Westburn Publishers Ltd.
DOI
10.1080/0267257X.2024.2307387
Cilt
40
