نویسنده
Kozinets, R. V., Seraj-Akşit, Zeynep Mina
تاریخ انتشار
2024-01
محل انتشار
-
Taylor & Francis
موضوع
Consumer activism, Consumer movements, Digital activism, Netnography, Social media activism
نوع
دوره ای
زبان
انگلیسی
دیجیتال
بله
نسخه خطی
خیر
کتابخانه
دانشگاه اوزیغین
شناسه دارایی کتابخانه
2-s2.0-85183060115
شماره ثبت
511cf92c-73aa-4087-b340-76b477663f54
محل کتابخانه
Business Administration
تاریخ
2024-01
متن نمونه
Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subreddit during the GameStop short squeeze and for a period of 2.5 years afterwards. Analysis reveals an intimate relationship between the subreddit and portrayals of participants’ everyday lives, connecting financial strategies to jokes, memes, banter, and personal anecdotes. Collective identities are forged through discussions of life situations, populist counternarratives, shared cultural referents, and self-deprecation. Findings reveal digital activism ranging from the everyday and transitional to the extraordinary, bridging literatures on fluid consumer movements with everyday politics. Results affirm the value of collective identification to digital activism and suggest conceptual linkages to participatory culture and infinite gameplay. © 2024 Westburn Publishers Ltd.
DOI
10.1080/0267257X.2024.2307387
Cilt
40
