Coping with RM challenges in hospitality education

Name: Coping with RM challenges in hospitality education
Author: Demirçiftçi, Tevfik, Cetin, G., Bilgihan, A.

İsim	Coping with RM challenges in hospitality education
Yazar	Demirçiftçi, Tevfik, Cetin, G., Bilgihan, A.
Basım Tarihi:	2017-10
Basım Yeri	- Springer International Publishing
Konu	Revenue management, Yield management, Challenges, Revenue managers, Hospitality education
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1476-6930
Kayıt Numarası	90bbc1fc-e248-4841-8009-5547bb79cc6c
Lokasyon	Hotel Management
Tarih	2017-10
Notlar	Istanbul University Research Council
Örnek Metin	The success of the hospitality industry and development of RM as a profession depends on the quality of new candidates. However, formal hospitality and business education and training programs concerning pricing and RM are far from providing the maximum level of competency for an extensive RM career development. Therefore, the goal of this study is to determine the challenges of RM and to address the gaps in hospitality and tourism education. Further aims of the current research include suggesting some enhancements to RM curriculum. To answer research questions, an online survey was sent to 423 HSMAI members that are listed as revenue staff. A total of 34 RM challenges were identified. The most important RM challenges were (1) finding qualified revenue staff, (2) economic instability, (3) owner pressure on budget and prices, (4) unstable demand, and (5) competition. Formal RM education in tourism and hospitality might be improved under the light of the findings suggested in this study.
DOI	10.1057/s41272-017-0086-0
Cilt	16

Kaynağa git Özyeğin Üniversitesi

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Özyeğin Üniversitesi

Kaynağa git

Coping with RM challenges in hospitality education

Yazar Demirçiftçi, Tevfik, Cetin, G., Bilgihan, A.

Basım Tarihi 2017-10

Basım Yeri - Springer International Publishing

Konu Revenue management, Yield management, Challenges, Revenue managers, Hospitality education

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1476-6930

Kayıt Numarası 90bbc1fc-e248-4841-8009-5547bb79cc6c

Lokasyon Hotel Management

Tarih 2017-10

Notlar Istanbul University Research Council

Örnek Metin The success of the hospitality industry and development of RM as a profession depends on the quality of new candidates. However, formal hospitality and business education and training programs concerning pricing and RM are far from providing the maximum level of competency for an extensive RM career development. Therefore, the goal of this study is to determine the challenges of RM and to address the gaps in hospitality and tourism education. Further aims of the current research include suggesting some enhancements to RM curriculum. To answer research questions, an online survey was sent to 423 HSMAI members that are listed as revenue staff. A total of 34 RM challenges were identified. The most important RM challenges were (1) finding qualified revenue staff, (2) economic instability, (3) owner pressure on budget and prices, (4) unstable demand, and (5) competition. Formal RM education in tourism and hospitality might be improved under the light of the findings suggested in this study.

DOI 10.1057/s41272-017-0086-0

Cilt 16