Reputation mechanism for e-commerce in virtual reality environments

Name: Reputation mechanism for e-commerce in virtual reality environments
Author: Fang, H., Zhang, J., Şensoy, Murat, Magnenat-Thalmann, N.

İsim	Reputation mechanism for e-commerce in virtual reality environments
Yazar	Fang, H., Zhang, J., Şensoy, Murat, Magnenat-Thalmann, N.
Basım Tarihi:	2014
Basım Yeri	- Elsevier
Konu	Virtual reality environments, Reputation systems, E-marketplaces, Five senses, Subjectivity alignment
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	2-s2.0-84915764468
Kayıt Numarası	2b95ebcd-38ea-456d-83dc-d2d7a90b7959
Lokasyon	Computer Science
Tarih	2014
Notlar	Institute of Asian Consumer Insight ; U.S. Army Research Laboratory ; TÜBİTAK
Örnek Metin	The interest in 3D technology and virtual reality (VR) is growing both from academia and industry, promoting the quick development of virtual marketplaces (VMs) (i.e. e-commerce systems in VR environments). VMs have inherited trust problems, e.g. sellers may advertise a perfect deal but doesn’t deliver the promised service or product at the end. In view of this, we propose a five-sense feedback oriented reputation mechanism (supported by 3D technology and VR) particularly for VMs. The user study confirms that users prefer VMs with our reputation mechanism over those with traditional ones. In our reputation mechanism, five-sense feedback is objective and buyers can use it directly in their reputation evaluation of target sellers. However, for the scenarios where buyers only provide subjective ratings, we apply the approach of subjectivity alignment for reputation computation (SARC), where ratings provided by one buyer can then be aligned (converted) for another buyer according to the two buyers’ subjectivity. Evaluation results indicate that SARC can more accurately model sellers’ reputation than the state-of-the-art approaches.
DOI	10.1016/j.elerap.2014.08.002
Cilt	13

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Reputation mechanism for e-commerce in virtual reality environments

Yazar Fang, H., Zhang, J., Şensoy, Murat, Magnenat-Thalmann, N.

Basım Tarihi 2014

Basım Yeri - Elsevier

Konu Virtual reality environments, Reputation systems, E-marketplaces, Five senses, Subjectivity alignment

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 2-s2.0-84915764468

Kayıt Numarası 2b95ebcd-38ea-456d-83dc-d2d7a90b7959

Lokasyon Computer Science

Tarih 2014

Notlar Institute of Asian Consumer Insight ; U.S. Army Research Laboratory ; TÜBİTAK

Örnek Metin The interest in 3D technology and virtual reality (VR) is growing both from academia and industry, promoting the quick development of virtual marketplaces (VMs) (i.e. e-commerce systems in VR environments). VMs have inherited trust problems, e.g. sellers may advertise a perfect deal but doesn’t deliver the promised service or product at the end. In view of this, we propose a five-sense feedback oriented reputation mechanism (supported by 3D technology and VR) particularly for VMs. The user study confirms that users prefer VMs with our reputation mechanism over those with traditional ones. In our reputation mechanism, five-sense feedback is objective and buyers can use it directly in their reputation evaluation of target sellers. However, for the scenarios where buyers only provide subjective ratings, we apply the approach of subjectivity alignment for reputation computation (SARC), where ratings provided by one buyer can then be aligned (converted) for another buyer according to the two buyers’ subjectivity. Evaluation results indicate that SARC can more accurately model sellers’ reputation than the state-of-the-art approaches.

DOI 10.1016/j.elerap.2014.08.002

Cilt 13