The ultimate co-creation: leveraging customer input in business model innovation

Name: The ultimate co-creation: leveraging customer input in business model innovation
Author: Kim, S., Bowen, M., Wen, Xiaohan Hannah

İsim	The ultimate co-creation: leveraging customer input in business model innovation
Yazar	Kim, S., Bowen, M., Wen, Xiaohan Hannah
Basım Tarihi:	2019-12
Basım Yeri	- Springer
Konu	Business model innovation, Business model innovation success, Customer involvement, MOA framework
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1869-814X
Kayıt Numarası	992493cd-d833-463e-b9a7-fbc0c305e256
Lokasyon	Business Administration
Tarih	2019-12
Örnek Metin	In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation—acknowledged by managers as well as academics—is input from customers. However, the functional aspect of customer input in the process of business model innovation (BMI) is still ambiguous. In this paper, we explore the role of customers in the process of BMI and propose a conceptual model that links customer input to BMI success. Particularly, our model demonstrates how customer input is generated and how organizations can efficiently and effectively manage such input to enhance the performance of their newly innovated BM. This proposed model provides managers with a basis for developing actionable plans to reach customers, utilize their input during the BMI process, and enhance BMI success.
DOI	10.1007/s13162-018-0129-8
Cilt	3-4

Kaynağa git Özyeğin Üniversitesi

Aramaya Dön

Özyeğin Üniversitesi

Kaynağa git

The ultimate co-creation: leveraging customer input in business model innovation

Yazar Kim, S., Bowen, M., Wen, Xiaohan Hannah

Basım Tarihi 2019-12

Basım Yeri - Springer

Konu Business model innovation, Business model innovation success, Customer involvement, MOA framework

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1869-814X

Kayıt Numarası 992493cd-d833-463e-b9a7-fbc0c305e256

Lokasyon Business Administration

Tarih 2019-12

Örnek Metin In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation—acknowledged by managers as well as academics—is input from customers. However, the functional aspect of customer input in the process of business model innovation (BMI) is still ambiguous. In this paper, we explore the role of customers in the process of BMI and propose a conceptual model that links customer input to BMI success. Particularly, our model demonstrates how customer input is generated and how organizations can efficiently and effectively manage such input to enhance the performance of their newly innovated BM. This proposed model provides managers with a basis for developing actionable plans to reach customers, utilize their input during the BMI process, and enhance BMI success.

DOI 10.1007/s13162-018-0129-8

Cilt 3-4