Author
Kim, S., Bowen, M., Wen, Xiaohan Hannah
Publication Date
2019-12
Publication Place
-
Springer
Subject
Business model innovation, Business model innovation success, Customer involvement, MOA framework
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
1869-814X
Record ID
992493cd-d833-463e-b9a7-fbc0c305e256
Library Location
Business Administration
Date
2019-12
Sample Text
In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation—acknowledged by managers as well as academics—is input from customers. However, the functional aspect of customer input in the process of business model innovation (BMI) is still ambiguous. In this paper, we explore the role of customers in the process of BMI and propose a conceptual model that links customer input to BMI success. Particularly, our model demonstrates how customer input is generated and how organizations can efficiently and effectively manage such input to enhance the performance of their newly innovated BM. This proposed model provides managers with a basis for developing actionable plans to reach customers, utilize their input during the BMI process, and enhance BMI success.
DOI
10.1007/s13162-018-0129-8
Cilt
3-4
