Social media adoption: A process-based approach

Name: Social media adoption: A process-based approach
Author: Toker, A., Seraj-Akşit, Zeynep Mina, Kuscu, A., Yavuz, R.

İsim	Social media adoption: A process-based approach
Yazar	Toker, A., Seraj-Akşit, Zeynep Mina, Kuscu, A., Yavuz, R.
Basım Tarihi:	2016
Basım Yeri	- Taylor & Francis
Konu	SMEs, Social intelligence, Social media adoption, Social media communications, Technology adoption
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1532-7744
Kayıt Numarası	4f91066d-430e-49cc-a314-cac13ef7b8f3
Lokasyon	Business Administration
Tarih	2016
Örnek Metin	This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence of intention to increase resources dedicated to social media. Based on data from 310 Turkish small and medium enterprises, the study first develops a conceptual framework on the pillars of internal and external stakeholder focus as well as relationship and information oriented implementation. Based on these two dimensions, it discusses the novel concepts of social customer relations, social stakeholder communication, social intelligence, and social responsiveness related to SMA. The study further indicates that ownership type and micro environment play a role in SMA and that path dependence exists in the interplay of current adoption and future intentions.
DOI	10.1080/10919392.2016.1228361
Cilt	26

Kaynağa git Özyeğin Üniversitesi

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Özyeğin Üniversitesi

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Social media adoption: A process-based approach

Yazar Toker, A., Seraj-Akşit, Zeynep Mina, Kuscu, A., Yavuz, R.

Basım Tarihi 2016

Basım Yeri - Taylor & Francis

Konu SMEs, Social intelligence, Social media adoption, Social media communications, Technology adoption

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1532-7744

Kayıt Numarası 4f91066d-430e-49cc-a314-cac13ef7b8f3

Lokasyon Business Administration

Tarih 2016

Örnek Metin This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence of intention to increase resources dedicated to social media. Based on data from 310 Turkish small and medium enterprises, the study first develops a conceptual framework on the pillars of internal and external stakeholder focus as well as relationship and information oriented implementation. Based on these two dimensions, it discusses the novel concepts of social customer relations, social stakeholder communication, social intelligence, and social responsiveness related to SMA. The study further indicates that ownership type and micro environment play a role in SMA and that path dependence exists in the interplay of current adoption and future intentions.

DOI 10.1080/10919392.2016.1228361

Cilt 26