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Social media as a resource for sentiment analysis of Airport Service Quality (ASQ)

İsim Social media as a resource for sentiment analysis of Airport Service Quality (ASQ)
Yazar Martin-Domingo, Luis
Basım Tarihi: 2019-07
Basım Yeri - Elsevier
Konu Airport, Service, Quality, Twitter, Sentiment analysis
Tür Süreli Yayın
Dil İngilizce
Dijital Evet
Yazma Hayır
Kütüphane: Özyeğin Üniversitesi
Demirbaş Numarası 0969-6997
Kayıt Numarası e830f172-8911-4b03-9c9a-7a28618841f7
Lokasyon Aviation Management
Tarih 2019-07
Örnek Metin User generated content (UGC) is providing new broad information datasets about airport service quality (ASQ) that are more easily available to researchers than information gathered using traditional techniques, such as surveys conducted with passengers. Research in the field is characterized by UGC provided on specialized blogs and websites. This study utilizes London Heathrow airport's Twitter account dataset and applies the sentiment analysis (SA) technique to measure ASQ. The aim of this research is to explore how SA techniques can identify new insights beyond those provided by more traditional methods. The dataset includes 4392 tweets and the SA identifies 23 attributes that can be used for comparison with other ASQ scales. Findings indicate that the frequency of passenger references to the attributes of the scale differs significantly in some cases and that the discernment of these differences can provide actionable insights for airport management when improving airport service quality.
DOI 10.1016/j.jairtraman.2019.01.004
Cilt 78
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Social media as a resource for sentiment analysis of Airport Service Quality (ASQ)

Yazar Martin-Domingo, Luis
Basım Tarihi 2019-07
Basım Yeri - Elsevier
Konu Airport, Service, Quality, Twitter, Sentiment analysis
Tür Süreli Yayın
Dil İngilizce
Dijital Evet
Yazma Hayır
Kütüphane Özyeğin Üniversitesi
Demirbaş Numarası 0969-6997
Kayıt Numarası e830f172-8911-4b03-9c9a-7a28618841f7
Lokasyon Aviation Management
Tarih 2019-07
Örnek Metin User generated content (UGC) is providing new broad information datasets about airport service quality (ASQ) that are more easily available to researchers than information gathered using traditional techniques, such as surveys conducted with passengers. Research in the field is characterized by UGC provided on specialized blogs and websites. This study utilizes London Heathrow airport's Twitter account dataset and applies the sentiment analysis (SA) technique to measure ASQ. The aim of this research is to explore how SA techniques can identify new insights beyond those provided by more traditional methods. The dataset includes 4392 tweets and the SA identifies 23 attributes that can be used for comparison with other ASQ scales. Findings indicate that the frequency of passenger references to the attributes of the scale differs significantly in some cases and that the discernment of these differences can provide actionable insights for airport management when improving airport service quality.
DOI 10.1016/j.jairtraman.2019.01.004
Cilt 78
Özyeğin Üniversitesi
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