Everyday activism: An AI-assisted netnography of a digital consumer movement

Name: Everyday activism: An AI-assisted netnography of a digital consumer movement
Author: Kozinets, R. V., Seraj-Akşit, Zeynep Mina

İsim	Everyday activism: An AI-assisted netnography of a digital consumer movement
Yazar	Kozinets, R. V., Seraj-Akşit, Zeynep Mina
Basım Tarihi:	2024-01
Basım Yeri	- Taylor & Francis
Konu	Consumer activism, Consumer movements, Digital activism, Netnography, Social media activism
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	2-s2.0-85183060115
Kayıt Numarası	511cf92c-73aa-4087-b340-76b477663f54
Lokasyon	Business Administration
Tarih	2024-01
Örnek Metin	Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subreddit during the GameStop short squeeze and for a period of 2.5 years afterwards. Analysis reveals an intimate relationship between the subreddit and portrayals of participants’ everyday lives, connecting financial strategies to jokes, memes, banter, and personal anecdotes. Collective identities are forged through discussions of life situations, populist counternarratives, shared cultural referents, and self-deprecation. Findings reveal digital activism ranging from the everyday and transitional to the extraordinary, bridging literatures on fluid consumer movements with everyday politics. Results affirm the value of collective identification to digital activism and suggest conceptual linkages to participatory culture and infinite gameplay. © 2024 Westburn Publishers Ltd.
DOI	10.1080/0267257X.2024.2307387
Cilt	40

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Everyday activism: An AI-assisted netnography of a digital consumer movement

Yazar Kozinets, R. V., Seraj-Akşit, Zeynep Mina

Basım Tarihi 2024-01

Basım Yeri - Taylor & Francis

Konu Consumer activism, Consumer movements, Digital activism, Netnography, Social media activism

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 2-s2.0-85183060115

Kayıt Numarası 511cf92c-73aa-4087-b340-76b477663f54

Lokasyon Business Administration

Tarih 2024-01

Örnek Metin Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subreddit during the GameStop short squeeze and for a period of 2.5 years afterwards. Analysis reveals an intimate relationship between the subreddit and portrayals of participants’ everyday lives, connecting financial strategies to jokes, memes, banter, and personal anecdotes. Collective identities are forged through discussions of life situations, populist counternarratives, shared cultural referents, and self-deprecation. Findings reveal digital activism ranging from the everyday and transitional to the extraordinary, bridging literatures on fluid consumer movements with everyday politics. Results affirm the value of collective identification to digital activism and suggest conceptual linkages to participatory culture and infinite gameplay. © 2024 Westburn Publishers Ltd.

DOI 10.1080/0267257X.2024.2307387

Cilt 40