Yazar
Duran, S., Özener, Okan Örsan, Yakıcı, E.
Basım Tarihi
2014-08
Basım Yeri
-
Elsevier
Konu
Revenue management, Ticket bundling, League scheduling
Tür
Süreli Yayın
Dil
İngilizce
Dijital
Evet
Yazma
Hayır
Kütüphane
Özyeğin Üniversitesi
Demirbaş Numarası
0360-8352
Kayıt Numarası
d69a67d8-2aa7-412b-bd4c-9919feec7580
Lokasyon
Industrial Engineering
Tarih
2014-08
Notlar
Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin
Most sport clubs offer season tickets first and they allow purchasing single tickets at a later date. There are several decision problems within this context; the determination of the optimal time at which the switch from bundled tickets to single tickets should occur, the decision of which event tickets to include into the bundle depending on the schedule of the team and the creation of a league schedule enabling revenue enhancements from game bundling. In this paper we have focused on the last decision problem. We analyze league scheduling and game bundling decisions together for a double round robin tournament in order to maximize the total revenue generated by all of the participating teams in the league. A heuristic method is offered which utilizes the approximate expected revenue values obtained by revenue increase and decrease patterns of bundled tickets. We test the offered heuristic’s performance and observe significant benefits numerically.
DOI
10.1016/j.cie.2014.05.005
Cilt
74
