League scheduling and game bundling in sports industry

Name: League scheduling and game bundling in sports industry
Author: Duran, S., Özener, Okan Örsan, Yakıcı, E.

İsim	League scheduling and game bundling in sports industry
Yazar	Duran, S., Özener, Okan Örsan, Yakıcı, E.
Basım Tarihi:	2014-08
Basım Yeri	- Elsevier
Konu	Revenue management, Ticket bundling, League scheduling
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0360-8352
Kayıt Numarası	d69a67d8-2aa7-412b-bd4c-9919feec7580
Lokasyon	Industrial Engineering
Tarih	2014-08
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	Most sport clubs offer season tickets first and they allow purchasing single tickets at a later date. There are several decision problems within this context; the determination of the optimal time at which the switch from bundled tickets to single tickets should occur, the decision of which event tickets to include into the bundle depending on the schedule of the team and the creation of a league schedule enabling revenue enhancements from game bundling. In this paper we have focused on the last decision problem. We analyze league scheduling and game bundling decisions together for a double round robin tournament in order to maximize the total revenue generated by all of the participating teams in the league. A heuristic method is offered which utilizes the approximate expected revenue values obtained by revenue increase and decrease patterns of bundled tickets. We test the offered heuristic’s performance and observe significant benefits numerically.
DOI	10.1016/j.cie.2014.05.005
Cilt	74

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League scheduling and game bundling in sports industry

Yazar Duran, S., Özener, Okan Örsan, Yakıcı, E.

Basım Tarihi 2014-08

Basım Yeri - Elsevier

Konu Revenue management, Ticket bundling, League scheduling

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0360-8352

Kayıt Numarası d69a67d8-2aa7-412b-bd4c-9919feec7580

Lokasyon Industrial Engineering

Tarih 2014-08

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin Most sport clubs offer season tickets first and they allow purchasing single tickets at a later date. There are several decision problems within this context; the determination of the optimal time at which the switch from bundled tickets to single tickets should occur, the decision of which event tickets to include into the bundle depending on the schedule of the team and the creation of a league schedule enabling revenue enhancements from game bundling. In this paper we have focused on the last decision problem. We analyze league scheduling and game bundling decisions together for a double round robin tournament in order to maximize the total revenue generated by all of the participating teams in the league. A heuristic method is offered which utilizes the approximate expected revenue values obtained by revenue increase and decrease patterns of bundled tickets. We test the offered heuristic’s performance and observe significant benefits numerically.

DOI 10.1016/j.cie.2014.05.005

Cilt 74