نویسنده
Duran, S., Özener, Okan Örsan, Yakıcı, E.
تاریخ انتشار
2014-08
محل انتشار
-
Elsevier
موضوع
Revenue management, Ticket bundling, League scheduling
نوع
دوره ای
زبان
انگلیسی
دیجیتال
بله
نسخه خطی
خیر
کتابخانه
دانشگاه اوزیغین
شناسه دارایی کتابخانه
0360-8352
شماره ثبت
d69a67d8-2aa7-412b-bd4c-9919feec7580
محل کتابخانه
Industrial Engineering
تاریخ
2014-08
یادداشتها
Due to copyright restrictions, the access to the full text of this article is only available via subscription.
متن نمونه
Most sport clubs offer season tickets first and they allow purchasing single tickets at a later date. There are several decision problems within this context; the determination of the optimal time at which the switch from bundled tickets to single tickets should occur, the decision of which event tickets to include into the bundle depending on the schedule of the team and the creation of a league schedule enabling revenue enhancements from game bundling. In this paper we have focused on the last decision problem. We analyze league scheduling and game bundling decisions together for a double round robin tournament in order to maximize the total revenue generated by all of the participating teams in the league. A heuristic method is offered which utilizes the approximate expected revenue values obtained by revenue increase and decrease patterns of bundled tickets. We test the offered heuristic’s performance and observe significant benefits numerically.
DOI
10.1016/j.cie.2014.05.005
Cilt
74
