Author
Duran, S., Özener, Okan Örsan, Yakıcı, E.
Publication Date
2014-08
Publication Place
-
Elsevier
Subject
Revenue management, Ticket bundling, League scheduling
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
0360-8352
Record ID
d69a67d8-2aa7-412b-bd4c-9919feec7580
Library Location
Industrial Engineering
Date
2014-08
Notes
Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Sample Text
Most sport clubs offer season tickets first and they allow purchasing single tickets at a later date. There are several decision problems within this context; the determination of the optimal time at which the switch from bundled tickets to single tickets should occur, the decision of which event tickets to include into the bundle depending on the schedule of the team and the creation of a league schedule enabling revenue enhancements from game bundling. In this paper we have focused on the last decision problem. We analyze league scheduling and game bundling decisions together for a double round robin tournament in order to maximize the total revenue generated by all of the participating teams in the league. A heuristic method is offered which utilizes the approximate expected revenue values obtained by revenue increase and decrease patterns of bundled tickets. We test the offered heuristic’s performance and observe significant benefits numerically.
DOI
10.1016/j.cie.2014.05.005
Cilt
74
