Yazar
Bowen, M., Wen, Xiaohan Hannah, Kim, S.
Basım Tarihi
2023-03
Basım Yeri
-
Springer
Konu
Business model innovation, Case study, Content analysis, Social media, Word-of-mouth
Tür
Süreli Yayın
Dil
İngilizce
Dijital
Evet
Yazma
Hayır
Kütüphane
Özyeğin Üniversitesi
Demirbaş Numarası
0923-0645
Kayıt Numarası
d82b2cc8-2c18-4610-a81a-2bcb36ed9df1
Lokasyon
Business Administration
Tarih
2023-03
Notlar
University of Missouri
Örnek Metin
How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This research provides a novel perspective by answering these questions using a multi-case study approach. Our results show that social media reactions to BMI announcements can provide first indications of the success or failure of a BMI as well as initial information on how to further adjust the BMI. However, our results also indicate that classical means of assessing the success of innovations (i.e., through assessing the valence of user reactions) are not effective in the context of BMIs.
DOI
10.1007/s11002-021-09606-3
Cilt
34
