A lure or a turn-off: social media reactions to business model innovation announcements

Name: A lure or a turn-off: social media reactions to business model innovation announcements
Author: Bowen, M., Wen, Xiaohan Hannah, Kim, S.

İsim	A lure or a turn-off: social media reactions to business model innovation announcements
Yazar	Bowen, M., Wen, Xiaohan Hannah, Kim, S.
Basım Tarihi:	2023-03
Basım Yeri	- Springer
Konu	Business model innovation, Case study, Content analysis, Social media, Word-of-mouth
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0923-0645
Kayıt Numarası	d82b2cc8-2c18-4610-a81a-2bcb36ed9df1
Lokasyon	Business Administration
Tarih	2023-03
Notlar	University of Missouri
Örnek Metin	How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This research provides a novel perspective by answering these questions using a multi-case study approach. Our results show that social media reactions to BMI announcements can provide first indications of the success or failure of a BMI as well as initial information on how to further adjust the BMI. However, our results also indicate that classical means of assessing the success of innovations (i.e., through assessing the valence of user reactions) are not effective in the context of BMIs.
DOI	10.1007/s11002-021-09606-3
Cilt	34

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A lure or a turn-off: social media reactions to business model innovation announcements

Yazar Bowen, M., Wen, Xiaohan Hannah, Kim, S.

Basım Tarihi 2023-03

Basım Yeri - Springer

Konu Business model innovation, Case study, Content analysis, Social media, Word-of-mouth

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0923-0645

Kayıt Numarası d82b2cc8-2c18-4610-a81a-2bcb36ed9df1

Lokasyon Business Administration

Tarih 2023-03

Notlar University of Missouri

Örnek Metin How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This research provides a novel perspective by answering these questions using a multi-case study approach. Our results show that social media reactions to BMI announcements can provide first indications of the success or failure of a BMI as well as initial information on how to further adjust the BMI. However, our results also indicate that classical means of assessing the success of innovations (i.e., through assessing the valence of user reactions) are not effective in the context of BMIs.

DOI 10.1007/s11002-021-09606-3

Cilt 34