نویسنده
Bowen, M., Wen, Xiaohan Hannah, Kim, S.
تاریخ انتشار
2023-03
محل انتشار
-
Springer
موضوع
Business model innovation, Case study, Content analysis, Social media, Word-of-mouth
نوع
دوره ای
زبان
انگلیسی
دیجیتال
بله
نسخه خطی
خیر
کتابخانه
دانشگاه اوزیغین
شناسه دارایی کتابخانه
0923-0645
شماره ثبت
d82b2cc8-2c18-4610-a81a-2bcb36ed9df1
محل کتابخانه
Business Administration
تاریخ
2023-03
یادداشتها
University of Missouri
متن نمونه
How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This research provides a novel perspective by answering these questions using a multi-case study approach. Our results show that social media reactions to BMI announcements can provide first indications of the success or failure of a BMI as well as initial information on how to further adjust the BMI. However, our results also indicate that classical means of assessing the success of innovations (i.e., through assessing the valence of user reactions) are not effective in the context of BMIs.
DOI
10.1007/s11002-021-09606-3
Cilt
34
