Author
Bowen, M., Wen, Xiaohan Hannah, Kim, S.
Publication Date
2023-03
Publication Place
-
Springer
Subject
Business model innovation, Case study, Content analysis, Social media, Word-of-mouth
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
0923-0645
Record ID
d82b2cc8-2c18-4610-a81a-2bcb36ed9df1
Library Location
Business Administration
Date
2023-03
Notes
University of Missouri
Sample Text
How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This research provides a novel perspective by answering these questions using a multi-case study approach. Our results show that social media reactions to BMI announcements can provide first indications of the success or failure of a BMI as well as initial information on how to further adjust the BMI. However, our results also indicate that classical means of assessing the success of innovations (i.e., through assessing the valence of user reactions) are not effective in the context of BMIs.
DOI
10.1007/s11002-021-09606-3
Cilt
34
