The effect of culture on trust in automation: reliability and workload

Name: The effect of culture on trust in automation: reliability and workload
Author: Chien, S.-Y., Lewis, M., Sycara, K., Liu, J.-S., Kumru, Asiye

İsim	The effect of culture on trust in automation: reliability and workload
Yazar	Chien, S.-Y., Lewis, M., Sycara, K., Liu, J.-S., Kumru, Asiye
Basım Tarihi:	2018-11
Basım Yeri	- ACM
Konu	Human factors, Experimentation, Performance, Reliability, Cross-cultural research, Trust in automation
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	2160-6455
Kayıt Numarası	9533c38b-1a31-416c-b3be-e988fb5a3417
Lokasyon	Psychology
Tarih	2018-11
Notlar	United States Department of Defense ; United States Department of Defense
Örnek Metin	Trust in automation has become a topic of intensive study since the late 1990s and is of increasing importance with the advent of intelligent interacting systems. While the earliest trust experiments involved human interventions to correct failures/errors in automated control systems, a majority of subsequent studies have investigated information acquisition and analysis decision aiding tasks such as target detection for which automation reliability is more easily manipulated. Despite the high level of international dependence on automation in industry, almost all current studies have employed Western samples primarily from the U.S. The present study addresses these gaps by running a large sample experiment in three (U.S., Taiwan, and Turkey) diverse cultures using a “trust sensitive task” consisting of both automated control and target detection subtasks. This article presents results for the target detection subtask for which reliability and task load were manipulated. The current experiments allow us to determine whether reported effects are universal or specific to Western culture, vary in baseline or magnitude, or differ across cultures. Results generally confirm consistent effects of manipulations across the three cultures as well as cultural differences in initial trust and variation in effects of manipulations consistent with 10 cultural hypotheses based on Hofstede's Cultural Dimensions and Leung and Cohen's theory of Cultural Syndromes. These results provide critical implications and insights for correct trust calibration and to enhance human trust in intelligent automation systems across cultures. Additionally, our results would be useful in designing intelligent systems for users of different cultures. Our article presents the following contributions: First, to the best of our knowledge, this is the first set of studies that deal with cultural factors across all the cultural syndromes identified in the literature by comparing trust in the Honor, Face, Dignity cultures. Second, this is the first set of studies that uses a validated cross-cultural trust measure for measuring trust in automation. Third, our experiments are the first to study the dynamics of trust across cultures.
DOI	10.1145/3230736
Cilt	8

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The effect of culture on trust in automation: reliability and workload

Yazar Chien, S.-Y., Lewis, M., Sycara, K., Liu, J.-S., Kumru, Asiye

Basım Tarihi 2018-11

Basım Yeri - ACM

Konu Human factors, Experimentation, Performance, Reliability, Cross-cultural research, Trust in automation

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 2160-6455

Kayıt Numarası 9533c38b-1a31-416c-b3be-e988fb5a3417

Lokasyon Psychology

Tarih 2018-11

Notlar United States Department of Defense ; United States Department of Defense

Örnek Metin Trust in automation has become a topic of intensive study since the late 1990s and is of increasing importance with the advent of intelligent interacting systems. While the earliest trust experiments involved human interventions to correct failures/errors in automated control systems, a majority of subsequent studies have investigated information acquisition and analysis decision aiding tasks such as target detection for which automation reliability is more easily manipulated. Despite the high level of international dependence on automation in industry, almost all current studies have employed Western samples primarily from the U.S. The present study addresses these gaps by running a large sample experiment in three (U.S., Taiwan, and Turkey) diverse cultures using a “trust sensitive task” consisting of both automated control and target detection subtasks. This article presents results for the target detection subtask for which reliability and task load were manipulated. The current experiments allow us to determine whether reported effects are universal or specific to Western culture, vary in baseline or magnitude, or differ across cultures. Results generally confirm consistent effects of manipulations across the three cultures as well as cultural differences in initial trust and variation in effects of manipulations consistent with 10 cultural hypotheses based on Hofstede's Cultural Dimensions and Leung and Cohen's theory of Cultural Syndromes. These results provide critical implications and insights for correct trust calibration and to enhance human trust in intelligent automation systems across cultures. Additionally, our results would be useful in designing intelligent systems for users of different cultures. Our article presents the following contributions: First, to the best of our knowledge, this is the first set of studies that deal with cultural factors across all the cultural syndromes identified in the literature by comparing trust in the Honor, Face, Dignity cultures. Second, this is the first set of studies that uses a validated cross-cultural trust measure for measuring trust in automation. Third, our experiments are the first to study the dynamics of trust across cultures.

DOI 10.1145/3230736

Cilt 8