App popularity: Where in the world are consumers most sensitive to price and user ratings?

Name: App popularity: Where in the world are consumers most sensitive to price and user ratings?
Author: Kubler, Raoul Volker, Pauwels, K. H., Yıldırım, G., Fandrich, T.

İsim	App popularity: Where in the world are consumers most sensitive to price and user ratings?
Yazar	Kubler, Raoul Volker, Pauwels, K. H., Yıldırım, G., Fandrich, T.
Basım Tarihi:	2018-09
Basım Yeri	- American Marketing Association
Konu	Price sensitivity, Rating sensitivity, Mobile apps, Dynamic panel model, Hofstede's cultural factors
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0022-2429
Kayıt Numarası	8b58c542-68f6-40bb-9295-4e8a571428c7
Lokasyon	Business Administration
Tarih	2018-09
Notlar	Marketing Science Institute ; Imperial College London ; Spanish government
Örnek Metin	Many companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural differences across countries to examine how app popularity reacts to price and ratings, controlling for product characteristics. Estimated across 60 countries, a dynamic panel model with product-specific effects reveals that price sensitivity is higher in countries with higher masculinity and uncertainty avoidance. Ratings valence sensitivity is higher in countries with higher individualism and uncertainty avoidance, while ratings volume sensitivity is higher in countries with higher power distance and uncertainty avoidance and those that are richer and have more income equality. For managers, the authors visualize country groups and calculate how much price should decrease to compensate for a negative review or lack of reviews. For researchers, they highlight the moderators of the volume and valence effects of online ratings, which are becoming ubiquitous in this connected world.
DOI	10.1509/jm.16.0140
Cilt	82

Kaynağa git Özyeğin Üniversitesi

Aramaya Dön

Özyeğin Üniversitesi

Kaynağa git

App popularity: Where in the world are consumers most sensitive to price and user ratings?

Yazar Kubler, Raoul Volker, Pauwels, K. H., Yıldırım, G., Fandrich, T.

Basım Tarihi 2018-09

Basım Yeri - American Marketing Association

Konu Price sensitivity, Rating sensitivity, Mobile apps, Dynamic panel model, Hofstede's cultural factors

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0022-2429

Kayıt Numarası 8b58c542-68f6-40bb-9295-4e8a571428c7

Lokasyon Business Administration

Tarih 2018-09

Notlar Marketing Science Institute ; Imperial College London ; Spanish government

Örnek Metin Many companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural differences across countries to examine how app popularity reacts to price and ratings, controlling for product characteristics. Estimated across 60 countries, a dynamic panel model with product-specific effects reveals that price sensitivity is higher in countries with higher masculinity and uncertainty avoidance. Ratings valence sensitivity is higher in countries with higher individualism and uncertainty avoidance, while ratings volume sensitivity is higher in countries with higher power distance and uncertainty avoidance and those that are richer and have more income equality. For managers, the authors visualize country groups and calculate how much price should decrease to compensate for a negative review or lack of reviews. For researchers, they highlight the moderators of the volume and valence effects of online ratings, which are becoming ubiquitous in this connected world.

DOI 10.1509/jm.16.0140

Cilt 82