Direct online booking competence of five-star hotels: Model development on web/mobile sites

Name: Direct online booking competence of five-star hotels: Model development on web/mobile sites
Author: Atabay, E., Turksoy, S. S., Sanlioz-Ozgen, Hanim Kader

İsim	Direct online booking competence of five-star hotels: Model development on web/mobile sites
Yazar	Atabay, E., Turksoy, S. S., Sanlioz-Ozgen, Hanim Kader
Basım Tarihi:	2024-09-04
Basım Yeri	- Sage
Konu	Türkiye, Five-star hotels, Website quality, Mobile site, Hotel website, Direct booking
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1356-7667
Kayıt Numarası	4d49294f-65d9-4222-8e8c-03c74b6cf92e
Lokasyon	Hotel Management
Tarih	2024-09-04
Örnek Metin	Hotel businesses focus on diversifying the tools on their hotel web and mobile sites to drive higher returns, conversions, and profit. This orientation has also converged with the pandemic effects. In response to these challenges and opportunities, this study aims to propose a model for assessing the direct online booking competence of hotel businesses via their web and mobile sites. Designed as a multiple case study including 22 hotels, the study proposes an assessment framework (web and mobile site-based direct online booking competence) with an extensive checklist of 107 items in six dimensions (informative and experiential content, user interface, promotional, mobile, and crisis communication). The framework is also effective to classify hotels according to their web and mobile site-based direct online booking competence such as optimal, effective, functional, dynamic, and practical performers with reference to their strengths and weaknesses. The framework serves as a comprehensive assessment tool for hotel businesses to evaluate their position in relation to their competitors and improve their direct online booking competence. Potential customers also consider the necessity of all the index items in hotel web and mobile sites; however, promotional competence followed by mobile and crisis communication is regarded as the most critical dimension.
DOI	10.1177/13567667241277210

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Direct online booking competence of five-star hotels: Model development on web/mobile sites

Yazar Atabay, E., Turksoy, S. S., Sanlioz-Ozgen, Hanim Kader

Basım Tarihi 2024-09-04

Basım Yeri - Sage

Konu Türkiye, Five-star hotels, Website quality, Mobile site, Hotel website, Direct booking

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1356-7667

Kayıt Numarası 4d49294f-65d9-4222-8e8c-03c74b6cf92e

Lokasyon Hotel Management

Tarih 2024-09-04

Örnek Metin Hotel businesses focus on diversifying the tools on their hotel web and mobile sites to drive higher returns, conversions, and profit. This orientation has also converged with the pandemic effects. In response to these challenges and opportunities, this study aims to propose a model for assessing the direct online booking competence of hotel businesses via their web and mobile sites. Designed as a multiple case study including 22 hotels, the study proposes an assessment framework (web and mobile site-based direct online booking competence) with an extensive checklist of 107 items in six dimensions (informative and experiential content, user interface, promotional, mobile, and crisis communication). The framework is also effective to classify hotels according to their web and mobile site-based direct online booking competence such as optimal, effective, functional, dynamic, and practical performers with reference to their strengths and weaknesses. The framework serves as a comprehensive assessment tool for hotel businesses to evaluate their position in relation to their competitors and improve their direct online booking competence. Potential customers also consider the necessity of all the index items in hotel web and mobile sites; however, promotional competence followed by mobile and crisis communication is regarded as the most critical dimension.

DOI 10.1177/13567667241277210