Competitive strategies in the airline industry

Name: Competitive strategies in the airline industry
Author: Sengur, F. K., Aldemir, Hüseyin Önder, Akınet, M.

İsim	Competitive strategies in the airline industry
Yazar	Sengur, F. K., Aldemir, Hüseyin Önder, Akınet, M.
Basım Tarihi:	2022
Basım Yeri	- IGI Global
Tür	Kitap
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	978-166844617-1
Kayıt Numarası	26f92765-f925-4979-8415-3626c88655c1
Lokasyon	Aviation Management
Tarih	2022
Örnek Metin	The airline industry is a dynamic industry with intense competition. Deregulation, the international competition structure, and economic and COVID-19-like crises make the sector even more fierce. In this chapter, airline industry competitive strategies are discussed. For this purpose, following the introduction part, the concepts of strategy, business strategy, and competitive structure of the airline industry are discussed, and the place of competitive strategies in business strategies is explained. The airline industry structure is analyzed using Porter's five forces model. Two fundamental competitive strategy approaches, Porter's generic strategies and Miles and Snow's competitive strategies, are examined in detail for the airline industry. Following the presentation of the two well-known strategy frameworks, the chapter will end with a conclusion part.
DOI	10.4018/978-1-6684-4615-7.ch007

Kaynağa git Özyeğin Üniversitesi

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Özyeğin Üniversitesi

Kaynağa git

Competitive strategies in the airline industry

Yazar Sengur, F. K., Aldemir, Hüseyin Önder, Akınet, M.

Basım Tarihi 2022

Basım Yeri - IGI Global

Tür Kitap

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 978-166844617-1

Kayıt Numarası 26f92765-f925-4979-8415-3626c88655c1

Lokasyon Aviation Management

Tarih 2022

Örnek Metin The airline industry is a dynamic industry with intense competition. Deregulation, the international competition structure, and economic and COVID-19-like crises make the sector even more fierce. In this chapter, airline industry competitive strategies are discussed. For this purpose, following the introduction part, the concepts of strategy, business strategy, and competitive structure of the airline industry are discussed, and the place of competitive strategies in business strategies is explained. The airline industry structure is analyzed using Porter's five forces model. Two fundamental competitive strategy approaches, Porter's generic strategies and Miles and Snow's competitive strategies, are examined in detail for the airline industry. Following the presentation of the two well-known strategy frameworks, the chapter will end with a conclusion part.

DOI 10.4018/978-1-6684-4615-7.ch007