Author
Sengur, F. K., Aldemir, Hüseyin Önder, Akınet, M.
Publication Date
2022
Publication Place
-
IGI Global
Type
Book
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
978-166844617-1
Record ID
26f92765-f925-4979-8415-3626c88655c1
Library Location
Aviation Management
Date
2022
Sample Text
The airline industry is a dynamic industry with intense competition. Deregulation, the international competition structure, and economic and COVID-19-like crises make the sector even more fierce. In this chapter, airline industry competitive strategies are discussed. For this purpose, following the introduction part, the concepts of strategy, business strategy, and competitive structure of the airline industry are discussed, and the place of competitive strategies in business strategies is explained. The airline industry structure is analyzed using Porter's five forces model. Two fundamental competitive strategy approaches, Porter's generic strategies and Miles and Snow's competitive strategies, are examined in detail for the airline industry. Following the presentation of the two well-known strategy frameworks, the chapter will end with a conclusion part.
DOI
10.4018/978-1-6684-4615-7.ch007
