نویسنده
Adiloğlu-Yalçınkaya, Leyla
تاریخ انتشار
2023-07
محل انتشار
-
Ege Academic Review
موضوع
Aviation History, Multiple Institutional Logics, Airline Business Models Diversification, Multiple Case Studies, Aviation history, Multiple institutional logics, Airline business models diversification, Multiple case studies
نوع
دوره ای
زبان
انگلیسی
دیجیتال
بله
نسخه خطی
خیر
کتابخانه
دانشگاه اوزیغین
شناسه دارایی کتابخانه
1303-099X
شماره ثبت
21613959-6c67-40e7-a91c-c77f88869e46
محل کتابخانه
Aviation Management
تاریخ
2023-07
متن نمونه
The primary objective of this study is to explore the diversification of airline business models in Turkey in four decades and
show the reasons and logic behind the diversification from the institutional logic perspective. For this purpose, airline business
models were examined, and critical events in the organizational field were explored based on secondary data. The case study
research was conducted to explore the diversifications of the business model within institutional logic. The gathered data
were examined with the content analysis method. The results show that multiple institutional logic (state and commercial
logic) in the field can pave the way or prevent diversifying airline business models. Multiple logics shape the regulations
and approaches of the state and other organizations in the field, and these changes may play a role as a barrier or driver for
diversification. Each barrier and driver may affect each airline’s business model differently. This study contributes to business
models and institutional logics literature by providing evidence of the effect of the pattern of approaches of the actors on the
airline business models and by showing the relations between these approaches and institutional logic
Cilt
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