Author
Adiloğlu-Yalçınkaya, Leyla
Publication Date
2023-07
Publication Place
-
Ege Academic Review
Subject
Aviation History, Multiple Institutional Logics, Airline Business Models Diversification, Multiple Case Studies, Aviation history, Multiple institutional logics, Airline business models diversification, Multiple case studies
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
1303-099X
Record ID
21613959-6c67-40e7-a91c-c77f88869e46
Library Location
Aviation Management
Date
2023-07
Sample Text
The primary objective of this study is to explore the diversification of airline business models in Turkey in four decades and
show the reasons and logic behind the diversification from the institutional logic perspective. For this purpose, airline business
models were examined, and critical events in the organizational field were explored based on secondary data. The case study
research was conducted to explore the diversifications of the business model within institutional logic. The gathered data
were examined with the content analysis method. The results show that multiple institutional logic (state and commercial
logic) in the field can pave the way or prevent diversifying airline business models. Multiple logics shape the regulations
and approaches of the state and other organizations in the field, and these changes may play a role as a barrier or driver for
diversification. Each barrier and driver may affect each airline’s business model differently. This study contributes to business
models and institutional logics literature by providing evidence of the effect of the pattern of approaches of the actors on the
airline business models and by showing the relations between these approaches and institutional logic
Cilt
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