Author
Bilbil, Ebru Tekin
Publication Date
2019-08-09
Publication Place
-
Taylor & Francis
Subject
Governance network theory, Booking.com, Tourism, Hotels, Coopetition, Platform, Online, Travel agencies
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
1368-3500
Record ID
aea6e99e-4be4-4a1c-b184-6e9b0da0d5e7
Library Location
Hotel Management
Date
2019-08-09
Sample Text
In March 2017, as a result of a precautionary interim decision made by the courts based on the case relating to ‘unfair competition practices’, Booking.com closed its platform for inbound tourism in Turkey and ceased operations. This was the first instance of an online booking platform halting access for inbound bookings for the domestic market. This platform-based relationship involves both cooperation and competition, and thus this paper identifies this relationship as platform coopetition. Based on the governance network theory and employing a case-study approach, the Booking.com case is examined from the viewpoint of tourism coopetition from two perspectives: industry-wide and agent-specific. The paper provides an analysis of these perspectives and the past and on-going process of Booking.com’s platform closure. The constitutive dynamics this case endangers the coopetitive environment of the tourism industry and thus creates destructive uncertainties, especially for small hotels. This analysis also reveals the issues in terms of political representation for digital service platform companies.
DOI
10.1080/13683500.2018.1461199
Cilt
22
