Author
den Hartigh, Erik, Ortt, J. R., Van de Kaa, G., Stolwijk, C. C. M.
Publication Date
2016
Publication Place
-
Elsevier
Subject
Standards, Industry platforms, Platform control, Platform leadership, Innovation, Battles for market dominance, Apple, IBM PC
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
1879-2383
Record ID
b0f03820-ec67-441e-81a9-33bf585de9c5
Library Location
Entrepreneurship
Date
2016
Notes
Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Sample Text
We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider many technological, strategic, and network factors in managing their industry platforms. We explore how platform leaders deploy these factors and their interactions during a battle for market dominance. We find that platform leaders choose various control modes to do so, ranging from central control to distributed control. The adoption of these control modes is dependent on the choice of being first entrant with a technological discontinuity (central control) or follower (distributed control). Within a control mode, technological, strategic, and network factors are managed in a coherent way.
DOI
10.1016/j.technovation.2015.12.001
Cilt
48-49
