Managing brand experience and reputation in the hotel business

Name: Managing brand experience and reputation in the hotel business
Author: Özgen, Hanım Kader Şanlıöz, Kozak, M.

Title	Managing brand experience and reputation in the hotel business
Author	Özgen, Hanım Kader Şanlıöz, Kozak, M.
Publication Date:	2020-05-18
Publication Place	- Taylor & Francis
Type	Book
Language	English
Digital	Yes
Manuscript	No
Library:	Özyeğin University
Library Asset ID	978-042920391-6
Record ID	f53f5b22-eaff-47e2-a7f0-5016d881edd2
Library Location	Hotel Management
Date	2020-05-18
Sample Text	As “the business of brands”, with more than 300 brands worldwide, the hotel industry has been focused on brand experience since the development and expansion of international brands over the last few decades. New brands and brand extensions with numerous tiers, namely sub-brands, extend from luxury to economy chains, offering a wide variety of accommodation facilities within various contexts of experiential dimensions. On the other hand, hotel groups extend the borders of experience to encourage their customers to create and share their stories through social media (SM) as a means of reputation management. In this context, this chapter first explains the concept of brand experience, with its distinct angles in the hotel industry given its principal role within tourism – which is, in essence, an experiential industry. Second, it presents the relationship between brand experience and reputation management with reference to the use of SM. Finally, these issues are examined in the case of Hilton Worldwide, one of the leading international hotel groups with 17 brands operating in 117 countries.

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Özyeğin University

Managing brand experience and reputation in the hotel business

Author Özgen, Hanım Kader Şanlıöz, Kozak, M.

Publication Date 2020-05-18

Publication Place - Taylor & Francis

Type Book

Language English

Digital Yes

Manuscript No

Library Özyeğin University

Library Asset ID 978-042920391-6

Record ID f53f5b22-eaff-47e2-a7f0-5016d881edd2

Library Location Hotel Management

Date 2020-05-18

Sample Text As “the business of brands”, with more than 300 brands worldwide, the hotel industry has been focused on brand experience since the development and expansion of international brands over the last few decades. New brands and brand extensions with numerous tiers, namely sub-brands, extend from luxury to economy chains, offering a wide variety of accommodation facilities within various contexts of experiential dimensions. On the other hand, hotel groups extend the borders of experience to encourage their customers to create and share their stories through social media (SM) as a means of reputation management. In this context, this chapter first explains the concept of brand experience, with its distinct angles in the hotel industry given its principal role within tourism – which is, in essence, an experiential industry. Second, it presents the relationship between brand experience and reputation management with reference to the use of SM. Finally, these issues are examined in the case of Hilton Worldwide, one of the leading international hotel groups with 17 brands operating in 117 countries.