Yazar
Önal, Mehmet, Kundakcıoğlu, Ömer Erhun
Basım Tarihi
2020-09
Basım Yeri
-
Springer Nature
Konu
Cannibalization, Price markdown, Deterioration
Tür
Süreli Yayın
Dil
İngilizce
Dijital
Evet
Yazma
Hayır
Kütüphane
Özyeğin Üniversitesi
Demirbaş Numarası
1862-4472
Kayıt Numarası
276f59bd-77ae-4e30-a9ec-d66a1820302c
Lokasyon
Industrial Engineering
Tarih
2020-09
Örnek Metin
In this paper, we consider a store that sells two vertically differentiated items that might substitute each other. These items do not only differ in quality and price, but they also target two different customer segments. Items deteriorate over time and might require price adjustments to avoidcannibalization. We provide closed-form solutions for pricing and ordering of these items that lead to key managerial insights.
DOI
10.1007/s11590-020-01566-3
Cilt
14
