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Bringing new customs to an old village: rhetorical legitimation strategies in a peripheral country

İsim	Bringing new customs to an old village: rhetorical legitimation strategies in a peripheral country
Yazar	Adiloğlu-Yalçınkaya, Leyla
Basım Tarihi:	2024-03-25
Basım Yeri	- Anadolu University Journal of Economics and Administrative Sciences
Konu	Airline business model, Legitimacy, Peripheral country, Rhetorical legitimation strategies
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Kayıt Numarası	db9f5a32-e998-414d-a710-400574ad94e5
Lokasyon	Aviation Management
Tarih	2024-03-25
Örnek Metin	Actors' efforts against surrounding institutional pressures to pursue legitimacy are critical. Although scholars have mainly focused on the importance of gaining legitimacy, little is known about the context-specific rhetorical strategies of the actors to legitimate the business model in a peripheral country. In this article, based on extensive material, efforts behind the legitimation of a new airline business model in a peripheral country were explored. This study employed a qualitative research method. The data set consisting of multiple secondary data was analyzed based on the content analysis. Drawing on new institutional theory, this study contributes to previous studies on legitimation and business models by showing actors’ arguments content and providing a more nuanced understanding of how actors work on legitimation and how they use context-specific explanations during this legitimation process.
DOI	10.53443/anadoluibfd.1335188
Cilt	25

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Özyeğin Üniversitesi

Bringing new customs to an old village: rhetorical legitimation strategies in a peripheral country

Yazar Adiloğlu-Yalçınkaya, Leyla

Basım Tarihi 2024-03-25

Basım Yeri - Anadolu University Journal of Economics and Administrative Sciences

Konu Airline business model, Legitimacy, Peripheral country, Rhetorical legitimation strategies

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Kayıt Numarası db9f5a32-e998-414d-a710-400574ad94e5

Lokasyon Aviation Management

Tarih 2024-03-25

Örnek Metin Actors' efforts against surrounding institutional pressures to pursue legitimacy are critical. Although scholars have mainly focused on the importance of gaining legitimacy, little is known about the context-specific rhetorical strategies of the actors to legitimate the business model in a peripheral country. In this article, based on extensive material, efforts behind the legitimation of a new airline business model in a peripheral country were explored. This study employed a qualitative research method. The data set consisting of multiple secondary data was analyzed based on the content analysis. Drawing on new institutional theory, this study contributes to previous studies on legitimation and business models by showing actors’ arguments content and providing a more nuanced understanding of how actors work on legitimation and how they use context-specific explanations during this legitimation process.

DOI 10.53443/anadoluibfd.1335188

Cilt 25