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Bringing new customs to an old village: rhetorical legitimation strategies in a peripheral country

Title	Bringing new customs to an old village: rhetorical legitimation strategies in a peripheral country
Author	Adiloğlu-Yalçınkaya, Leyla
Publication Date:	2024-03-25
Publication Place	- Anadolu University Journal of Economics and Administrative Sciences
Subject	Airline business model, Legitimacy, Peripheral country, Rhetorical legitimation strategies
Type	Periodical
Language	English
Digital	Yes
Manuscript	No
Library:	Özyeğin University
Record ID	db9f5a32-e998-414d-a710-400574ad94e5
Library Location	Aviation Management
Date	2024-03-25
Sample Text	Actors' efforts against surrounding institutional pressures to pursue legitimacy are critical. Although scholars have mainly focused on the importance of gaining legitimacy, little is known about the context-specific rhetorical strategies of the actors to legitimate the business model in a peripheral country. In this article, based on extensive material, efforts behind the legitimation of a new airline business model in a peripheral country were explored. This study employed a qualitative research method. The data set consisting of multiple secondary data was analyzed based on the content analysis. Drawing on new institutional theory, this study contributes to previous studies on legitimation and business models by showing actors’ arguments content and providing a more nuanced understanding of how actors work on legitimation and how they use context-specific explanations during this legitimation process.
DOI	10.53443/anadoluibfd.1335188
Cilt	25

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Özyeğin University

Bringing new customs to an old village: rhetorical legitimation strategies in a peripheral country

Author Adiloğlu-Yalçınkaya, Leyla

Publication Date 2024-03-25

Publication Place - Anadolu University Journal of Economics and Administrative Sciences

Subject Airline business model, Legitimacy, Peripheral country, Rhetorical legitimation strategies

Type Periodical

Language English

Digital Yes

Manuscript No

Library Özyeğin University

Record ID db9f5a32-e998-414d-a710-400574ad94e5

Library Location Aviation Management

Date 2024-03-25

Sample Text Actors' efforts against surrounding institutional pressures to pursue legitimacy are critical. Although scholars have mainly focused on the importance of gaining legitimacy, little is known about the context-specific rhetorical strategies of the actors to legitimate the business model in a peripheral country. In this article, based on extensive material, efforts behind the legitimation of a new airline business model in a peripheral country were explored. This study employed a qualitative research method. The data set consisting of multiple secondary data was analyzed based on the content analysis. Drawing on new institutional theory, this study contributes to previous studies on legitimation and business models by showing actors’ arguments content and providing a more nuanced understanding of how actors work on legitimation and how they use context-specific explanations during this legitimation process.

DOI 10.53443/anadoluibfd.1335188

Cilt 25