Expert competition and the internet

Name: Expert competition and the internet
Author: Akçura, Munir Tolga, Ozdemir, Z. D., Jain, S.

İsim	Expert competition and the internet
Yazar	Akçura, Munir Tolga, Ozdemir, Z. D., Jain, S.
Basım Tarihi:	2013
Basım Yeri	- IJEC
Konu	Competition among experts, Entry deterrence, Expert services, Online channel
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1086-4415
Kayıt Numarası	787330a8-0715-41ac-b82e-f9f6858c1cdf
Lokasyon	Business Administration
Tarih	2013
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	The Internet has become a channel for experts offering their services. We investigate the optimal online channel adoption strategy of a high-quality expert with a brick-and-mortar presence in the face of potential entry by an expert with just an online presence. We find that the high-quality expert does not have the incentive to adopt the online channel unless new entry is imminent. If the incumbent high-quality expert cannot offer a sufficiently high-quality online service, the incumbent expert accommodates entry and provides only a face-to-face service. However, a satisfactory level of online quality allows the incumbent expert to deter entry and to limit what would otherwise be a more intense competition. This paper thus establishes an entry deterrence role for the adoption of the online channel in expert markets. In addition, the results partially explain the reasons behind the quick adoption of the online channel in tax preparation services and physicians’ reluctance to offer online consultations.
DOI	10.2753/JEC1086-4415180101
Cilt	18

Kaynağa git Özyeğin Üniversitesi

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Özyeğin Üniversitesi

Kaynağa git

Expert competition and the internet

Yazar Akçura, Munir Tolga, Ozdemir, Z. D., Jain, S.

Basım Tarihi 2013

Basım Yeri - IJEC

Konu Competition among experts, Entry deterrence, Expert services, Online channel

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1086-4415

Kayıt Numarası 787330a8-0715-41ac-b82e-f9f6858c1cdf

Lokasyon Business Administration

Tarih 2013

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin The Internet has become a channel for experts offering their services. We investigate the optimal online channel adoption strategy of a high-quality expert with a brick-and-mortar presence in the face of potential entry by an expert with just an online presence. We find that the high-quality expert does not have the incentive to adopt the online channel unless new entry is imminent. If the incumbent high-quality expert cannot offer a sufficiently high-quality online service, the incumbent expert accommodates entry and provides only a face-to-face service. However, a satisfactory level of online quality allows the incumbent expert to deter entry and to limit what would otherwise be a more intense competition. This paper thus establishes an entry deterrence role for the adoption of the online channel in expert markets. In addition, the results partially explain the reasons behind the quick adoption of the online channel in tax preparation services and physicians’ reluctance to offer online consultations.

DOI 10.2753/JEC1086-4415180101

Cilt 18