Online intermediary as a channel for selling quality-differentiated services

Name: Online intermediary as a channel for selling quality-differentiated services
Author: Akçura, Munir Tolga, Ozdemir, Z. D., Rahman, M. S.

İsim	Online intermediary as a channel for selling quality-differentiated services
Yazar	Akçura, Munir Tolga, Ozdemir, Z. D., Rahman, M. S.
Basım Tarihi:	2015-02
Basım Yeri	- Wiley
Konu	Online intermediary, Internet reach, Distribution channels, Advance selling, Quality differentiation, Analytical model
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1540-5915
Kayıt Numarası	7833d3cc-7ad4-420d-ba6d-4c629a1a0a8c
Lokasyon	Business Administration
Tarih	2015-02
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	When deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of increased competition. Using an analytical framework, we analyze when and how service providers may utilize an online intermediary to their advantage in the presence of advance selling (i.e., selling a service at an early date for future consumption). In general, when an online intermediary is used, the competition effect dominates the reach effect and leads to a falling price trend. Interestingly, we find that the negative effect of increased competition on profits, due to intermediary usage, can be reversed by committing to self-imposed participation limits (i.e., selling only a predetermined amount of services through the online intermediary). This ensures that the service provider is better off selling through both its own site and the online intermediary, rather than selling exclusively using either channel.
DOI	10.1111/deci.12116
Cilt	46

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Online intermediary as a channel for selling quality-differentiated services

Yazar Akçura, Munir Tolga, Ozdemir, Z. D., Rahman, M. S.

Basım Tarihi 2015-02

Basım Yeri - Wiley

Konu Online intermediary, Internet reach, Distribution channels, Advance selling, Quality differentiation, Analytical model

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1540-5915

Kayıt Numarası 7833d3cc-7ad4-420d-ba6d-4c629a1a0a8c

Lokasyon Business Administration

Tarih 2015-02

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin When deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of increased competition. Using an analytical framework, we analyze when and how service providers may utilize an online intermediary to their advantage in the presence of advance selling (i.e., selling a service at an early date for future consumption). In general, when an online intermediary is used, the competition effect dominates the reach effect and leads to a falling price trend. Interestingly, we find that the negative effect of increased competition on profits, due to intermediary usage, can be reversed by committing to self-imposed participation limits (i.e., selling only a predetermined amount of services through the online intermediary). This ensures that the service provider is better off selling through both its own site and the online intermediary, rather than selling exclusively using either channel.

DOI 10.1111/deci.12116

Cilt 46