Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic

Name: Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
Author: Ceylan, M., Şanlı, Ceren Hayran

İsim	Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
Yazar	Ceylan, M., Şanlı, Ceren Hayran
Basım Tarihi:	2021-03-22
Basım Yeri	- Frontiers Media
Konu	COVID-19, Experiment, Helping, Message framing, Prosocial motives, Self-interested motives, Social distancing and stay-at-home orders
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1664-1078
Kayıt Numarası	062bc710-c966-4786-8ae6-ef1e5c2b615a
Lokasyon	Business Administration
Tarih	2021-03-22
Örnek Metin	This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of framing social distancing messages around prosocial vs. self-interested appeals in driving message compliance and helping behavior. The results show that when a message emphasizes benefits for everyone in society, rather than solely for the individual, citizens find the message more persuasive to engage in social distancing, and also more motivating to help others. The results further demonstrate that the proposed effects are higher for individuals who have a lower locus of control and lower fear of coronavirus as prosocial messages lead them to feel a joint responsibility in protecting from the pandemic. Theoretical and practical implications of the results are discussed.
DOI	10.3389/fpsyg.2021.579164
Cilt	12

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Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic

Yazar Ceylan, M., Şanlı, Ceren Hayran

Basım Tarihi 2021-03-22

Basım Yeri - Frontiers Media

Konu COVID-19, Experiment, Helping, Message framing, Prosocial motives, Self-interested motives, Social distancing and stay-at-home orders

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1664-1078

Kayıt Numarası 062bc710-c966-4786-8ae6-ef1e5c2b615a

Lokasyon Business Administration

Tarih 2021-03-22

Örnek Metin This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of framing social distancing messages around prosocial vs. self-interested appeals in driving message compliance and helping behavior. The results show that when a message emphasizes benefits for everyone in society, rather than solely for the individual, citizens find the message more persuasive to engage in social distancing, and also more motivating to help others. The results further demonstrate that the proposed effects are higher for individuals who have a lower locus of control and lower fear of coronavirus as prosocial messages lead them to feel a joint responsibility in protecting from the pandemic. Theoretical and practical implications of the results are discussed.

DOI 10.3389/fpsyg.2021.579164

Cilt 12