Author
Ceylan, M., Şanlı, Ceren Hayran
Publication Date
2021-03-22
Publication Place
-
Frontiers Media
Subject
COVID-19, Experiment, Helping, Message framing, Prosocial motives, Self-interested motives, Social distancing and stay-at-home orders
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
1664-1078
Record ID
062bc710-c966-4786-8ae6-ef1e5c2b615a
Library Location
Business Administration
Date
2021-03-22
Sample Text
This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of framing social distancing messages around prosocial vs. self-interested appeals in driving message compliance and helping behavior. The results show that when a message emphasizes benefits for everyone in society, rather than solely for the individual, citizens find the message more persuasive to engage in social distancing, and also more motivating to help others. The results further demonstrate that the proposed effects are higher for individuals who have a lower locus of control and lower fear of coronavirus as prosocial messages lead them to feel a joint responsibility in protecting from the pandemic. Theoretical and practical implications of the results are discussed.
DOI
10.3389/fpsyg.2021.579164
Cilt
12
