Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products

Name: Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products
Author: Atakan, Şükriye Sinem, Bagozzi, R. P., Yoon, C.

İsim	Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products
Yazar	Atakan, Şükriye Sinem, Bagozzi, R. P., Yoon, C.
Basım Tarihi:	2014-12
Basım Yeri	- Elsevier
Konu	Self-production, Do-it-yourself products, Co-creation, Self-design, Physical production, Person–object relationship
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0167-8116
Kayıt Numarası	2ca3902f-6bcb-4e97-9d8d-73710b01d743
Lokasyon	Business Administration
Tarih	2014-12
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances affective commitment to the product. However, physical production without opportunity to express choice or creativity during the production process does not change the symbolic meaning of the product (how self-expressive it is) and, therefore, does not result in identification with the product. Participation during the design stage (input-specification) enhances identification, leading to affective commitment, which in turn enhances evaluation of the self-made product. Finally, engaging consumers in both the realization and design stages of the production process does not create value for consumers over and above the main effects created by a high level of participation in either stage.
DOI	10.1016/j.ijresmar.2014.05.003
Cilt	31

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Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products

Yazar Atakan, Şükriye Sinem, Bagozzi, R. P., Yoon, C.

Basım Tarihi 2014-12

Basım Yeri - Elsevier

Konu Self-production, Do-it-yourself products, Co-creation, Self-design, Physical production, Person–object relationship

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0167-8116

Kayıt Numarası 2ca3902f-6bcb-4e97-9d8d-73710b01d743

Lokasyon Business Administration

Tarih 2014-12

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances affective commitment to the product. However, physical production without opportunity to express choice or creativity during the production process does not change the symbolic meaning of the product (how self-expressive it is) and, therefore, does not result in identification with the product. Participation during the design stage (input-specification) enhances identification, leading to affective commitment, which in turn enhances evaluation of the self-made product. Finally, engaging consumers in both the realization and design stages of the production process does not create value for consumers over and above the main effects created by a high level of participation in either stage.

DOI 10.1016/j.ijresmar.2014.05.003

Cilt 31