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Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products

Title	Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products
Author	Atakan, Şükriye Sinem, Bagozzi, R. P., Yoon, C.
Publication Date:	2014-12
Publication Place	- Elsevier
Subject	Self-production, Do-it-yourself products, Co-creation, Self-design, Physical production, Person–object relationship
Type	Periodical
Language	English
Digital	Yes
Manuscript	No
Library:	Özyeğin University
Library Asset ID	0167-8116
Record ID	2ca3902f-6bcb-4e97-9d8d-73710b01d743
Library Location	Business Administration
Date	2014-12
Notes	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Sample Text	Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances affective commitment to the product. However, physical production without opportunity to express choice or creativity during the production process does not change the symbolic meaning of the product (how self-expressive it is) and, therefore, does not result in identification with the product. Participation during the design stage (input-specification) enhances identification, leading to affective commitment, which in turn enhances evaluation of the self-made product. Finally, engaging consumers in both the realization and design stages of the production process does not create value for consumers over and above the main effects created by a high level of participation in either stage.
DOI	10.1016/j.ijresmar.2014.05.003
Cilt	31

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Özyeğin University

Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products

Author Atakan, Şükriye Sinem, Bagozzi, R. P., Yoon, C.

Publication Date 2014-12

Publication Place - Elsevier

Subject Self-production, Do-it-yourself products, Co-creation, Self-design, Physical production, Person–object relationship

Type Periodical

Language English

Digital Yes

Manuscript No

Library Özyeğin University

Library Asset ID 0167-8116

Record ID 2ca3902f-6bcb-4e97-9d8d-73710b01d743

Library Location Business Administration

Date 2014-12

Notes Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Sample Text Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances affective commitment to the product. However, physical production without opportunity to express choice or creativity during the production process does not change the symbolic meaning of the product (how self-expressive it is) and, therefore, does not result in identification with the product. Participation during the design stage (input-specification) enhances identification, leading to affective commitment, which in turn enhances evaluation of the self-made product. Finally, engaging consumers in both the realization and design stages of the production process does not create value for consumers over and above the main effects created by a high level of participation in either stage.

DOI 10.1016/j.ijresmar.2014.05.003

Cilt 31