Populist influences on design: Mediation of a new designer profile in Turkish advertising discourse

Name: Populist influences on design: Mediation of a new designer profile in Turkish advertising discourse
Author: Özturan, Emrah

İsim	Populist influences on design: Mediation of a new designer profile in Turkish advertising discourse
Yazar	Özturan, Emrah
Basım Tarihi:	2023-12
Basım Yeri	- Taylor & Francis
Konu	Design and politics, Design culture, Design labour, Design mediation, Designer, Populism, Türkiye
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	2-s2.0-85180194517
Kayıt Numarası	e7e1d2a2-ea79-4501-bdcc-d0891f96f2f4
Lokasyon	Industrial Design
Tarih	2023-12
Örnek Metin	Aiming to illustrate the populist influences on design mediation, this paper explores the characteristics of a new and legitimate designer profile, persona, or myth recently constructed within the Turkish advertising discourse. To achieve this, three video advertisements that mediate designers and are influenced by the ‘domestic and national’ discourse—a representative of the national populist wave that recently dominated Turkish politics—were analysed. The analysis reveals how designers and their creative labour are portrayed to align with broader political climates, reflecting certain notions of national populism. These new, culturally and politically legitimate designers are portrayed not only as Turkish nationals and patriots but also as the ‘children of these lands’, living, thinking, and feeling like the average and ‘real’ people these political discourses claim to represent. In parallel, the analysis highlights the significant role of populism’s marked opposition towards foreigners and local foreigners while constructing and mediating these designer profiles.
DOI	10.1080/14606925.2023.2292899

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Populist influences on design: Mediation of a new designer profile in Turkish advertising discourse

Yazar Özturan, Emrah

Basım Tarihi 2023-12

Basım Yeri - Taylor & Francis

Konu Design and politics, Design culture, Design labour, Design mediation, Designer, Populism, Türkiye

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 2-s2.0-85180194517

Kayıt Numarası e7e1d2a2-ea79-4501-bdcc-d0891f96f2f4

Lokasyon Industrial Design

Tarih 2023-12

Örnek Metin Aiming to illustrate the populist influences on design mediation, this paper explores the characteristics of a new and legitimate designer profile, persona, or myth recently constructed within the Turkish advertising discourse. To achieve this, three video advertisements that mediate designers and are influenced by the ‘domestic and national’ discourse—a representative of the national populist wave that recently dominated Turkish politics—were analysed. The analysis reveals how designers and their creative labour are portrayed to align with broader political climates, reflecting certain notions of national populism. These new, culturally and politically legitimate designers are portrayed not only as Turkish nationals and patriots but also as the ‘children of these lands’, living, thinking, and feeling like the average and ‘real’ people these political discourses claim to represent. In parallel, the analysis highlights the significant role of populism’s marked opposition towards foreigners and local foreigners while constructing and mediating these designer profiles.

DOI 10.1080/14606925.2023.2292899