Author
Özturan, Emrah
Publication Date
2023-12
Publication Place
-
Taylor & Francis
Subject
Design and politics, Design culture, Design labour, Design mediation, Designer, Populism, Türkiye
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
2-s2.0-85180194517
Record ID
e7e1d2a2-ea79-4501-bdcc-d0891f96f2f4
Library Location
Industrial Design
Date
2023-12
Sample Text
Aiming to illustrate the populist influences on design mediation, this paper explores the characteristics of a new and legitimate designer profile, persona, or myth recently constructed within the Turkish advertising discourse. To achieve this, three video advertisements that mediate designers and are influenced by the ‘domestic and national’ discourse—a representative of the national populist wave that recently dominated Turkish politics—were analysed. The analysis reveals how designers and their creative labour are portrayed to align with broader political climates, reflecting certain notions of national populism. These new, culturally and politically legitimate designers are portrayed not only as Turkish nationals and patriots but also as the ‘children of these lands’, living, thinking, and feeling like the average and ‘real’ people these political discourses claim to represent. In parallel, the analysis highlights the significant role of populism’s marked opposition towards foreigners and local foreigners while constructing and mediating these designer profiles.
DOI
10.1080/14606925.2023.2292899
