Online social capital : understanding e-impulse buying in practice

Name: Online social capital : understanding e-impulse buying in practice
Author: Kervenoael, R. de, Aykaç, Didem Selcen Öztürkcan, Palmer, M.

İsim	Online social capital : understanding e-impulse buying in practice
Yazar	Kervenoael, R. de, Aykaç, Didem Selcen Öztürkcan, Palmer, M.
Basım Tarihi:	2009-07
Basım Yeri	- Elsevier
Konu	Retail behaviour, E-impulse, Social atmospherics/capital and practice
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0969-6989
Kayıt Numarası	2b8d6719-41e6-4f27-8880-93d0f493566f
Lokasyon	Business Administration
Tarih	2009-07
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.
DOI	10.1016/j.jretconser.2009.02.007
Cilt	16

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Online social capital : understanding e-impulse buying in practice

Yazar Kervenoael, R. de, Aykaç, Didem Selcen Öztürkcan, Palmer, M.

Basım Tarihi 2009-07

Basım Yeri - Elsevier

Konu Retail behaviour, E-impulse, Social atmospherics/capital and practice

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0969-6989

Kayıt Numarası 2b8d6719-41e6-4f27-8880-93d0f493566f

Lokasyon Business Administration

Tarih 2009-07

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.

DOI 10.1016/j.jretconser.2009.02.007

Cilt 16