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Online social capital : understanding e-impulse buying in practice

Title	Online social capital : understanding e-impulse buying in practice
Author	Kervenoael, R. de, Aykaç, Didem Selcen Öztürkcan, Palmer, M.
Publication Date:	2009-07
Publication Place	- Elsevier
Subject	Retail behaviour, E-impulse, Social atmospherics/capital and practice
Type	Periodical
Language	English
Digital	Yes
Manuscript	No
Library:	Özyeğin University
Library Asset ID	0969-6989
Record ID	2b8d6719-41e6-4f27-8880-93d0f493566f
Library Location	Business Administration
Date	2009-07
Notes	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Sample Text	Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.
DOI	10.1016/j.jretconser.2009.02.007
Cilt	16

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Özyeğin University

Online social capital : understanding e-impulse buying in practice

Author Kervenoael, R. de, Aykaç, Didem Selcen Öztürkcan, Palmer, M.

Publication Date 2009-07

Publication Place - Elsevier

Subject Retail behaviour, E-impulse, Social atmospherics/capital and practice

Type Periodical

Language English

Digital Yes

Manuscript No

Library Özyeğin University

Library Asset ID 0969-6989

Record ID 2b8d6719-41e6-4f27-8880-93d0f493566f

Library Location Business Administration

Date 2009-07

Notes Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Sample Text Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. Retailing implications are subsequently discussed.

DOI 10.1016/j.jretconser.2009.02.007

Cilt 16