Author
Karim Khanmohammadi
;
Shamsullah Mariji
;
Ruhollah Abbaszadeh
Author Original
کریم خانمحمدی شمس الله مریجی روح الله عباس زاده
Publication Date
1397-07
Subject
Communism, ethics, authenticity, mass media, culture, Holy Quran, normative theory
Type
Periodical
Language
Persian
Digital
Yes
Manuscript
No
Library
University of Toronto
Library Asset ID
ISSN: 2322-2506, EISSN: 2588-4700, DOI: 10.30471/soci.2018.1477
Record ID
cdi_doaj_primary_oai_doaj_org_article_ed8f050c4aed4f249693ba2948d99650
Library Location
Directory of Open Access Journals
Date
1397-07
Notes
In today's world, mass media have an irreplaceable and increasing role in human social life, the orientation of mass media is also affected by the normative system that governs it in different dimensions. The normative theories existing in the literature of communication sciences are influenced by liberal and socialist foundations and have components to realize the goals of those two systems of thought that are not accepted in Islamic society. Therefore, in this research, inspired by the "theme analysis method", the verses of the Holy Qur'an, as the main source of norms in the Islamic society, were investigated in order to obtain the components of the normative theory of mass media. The methodical examination of the verses led us to 66 basic themes and 13 organized themes and finally four overarching themes. The main components of the normative theory of mass media from the perspective of the Holy Qur'an are: "authenticity-oriented", "cultural orientation", "socialism" and "ethical orientation" which define the general orientation and standards of mass media and are presented as a Quranic theory in contrast to the common normative theories. Obviously, guiding and basic themes, as more operational components, provide a more detailed description of tasks for the media.
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