Author
Büyüközkan, G., Havle, Celal Alpay, Feyzioğlu, O.
Publication Date
2021-03
Publication Place
-
Elsevier
Subject
Airline industry, Digital competency, Digital transformation, IVIF AHP, IVIF VIKOR, Low-cost airlines
Type
Periodical
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
0969-6997
Record ID
98ab87a3-e5fe-4789-9147-0f7d40188f75
Library Location
Professional Flight Program
Date
2021-03
Notes
Scientific Research Projects Commission of Galatasaray University
Sample Text
Recently, low-cost airline (LCA) companies have become more attractive. However, emerging digital technologies have transformed the passengers’ profiles. Digital competency has become a crucial matter to capture digital passenger expectations. Hence, the purpose of the study is to introduce a new digital competency evaluation (DCE) model. The proposed model comprises technology transformation & implementation, and also transformation & adaptation management dimensions, with ten criteria and thirty sub-criteria. Criteria weights are calculated using the IVIF AHP method. The results show that the most significant dimension is transformation and adaptation management. The most digitally competent airline is selected through the IVIF VIKOR method. A case study concerning the LCAs is conducted in Turkey to verify the validity of the proposed model.
DOI
10.1016/j.jairtraman.2020.101998
Cilt
91